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Media intelligence is to examine public, social, and editorial media content and integrate billions of colloquies into relevant information. Understanding context and coding are important factors in media intelligence. Not only tracking the brand and company mentions but also analyzing the data and tagging under the relevant metrics and presenting visually helps customers to understand their trends and reach among their competitors.
We can also help you to find your media share among your competitors. We help you to understand the potential threats and opportunities in the global market to prevent the brand crisis that your competitors undergo. We also help you to measure your success rate, manage crises and fix negative publicity.
Media analysis is the process of converting all valid information into coded data for report generation. It includes all conversations, discussions, articles, and content made in mass media that include television, advertising, radio, the internet, magazines, and newspapers. Mass media usually disseminates information to the public which can be positive, neutral, or negative. We also help you to identify negative publicity mentions that have an impact on your brand identity and prevent such things in the future. Our analysis would help you to achieve the targeted mission and business goals over the years.
Organized business models and competitive analyses are the top factors to focus on for reaching heights in the global market. The developing brand needs to be cautious about updates in the markets daily. We help you to analyze whether the brand strategies reach the market successfully. We guide the organization for new developments in its business activities. We enable your company to innovate new business patterns
The purpose of predictive analysis is to find out what happens next. It helps the organization identify risks and opportunities. It can be done by "scoring" data with predictive models and forecasting. Predictive analysis uses past data and analyzes what happened, why it happened, and how the company could reciprocate it. It helps to prevent the forthcoming impacts so that you can save your position and standards in this competitive world. The predictive analysis is fruitful only when it uses specific data.
Media monitoring services keep track of print, online, and broadcast media. It includes:
Print Media Monitoring service keeps track of magazines, newspapers, flyers, newsletters, scholarly journals, and other printed materials for content related to your organization. It provides you the significant information in the form of various outputs. In addition, it includes several beneficiaries to upgrade the value of the service. Though there is a rise in digital media, print media retains its position in the global market since it's a proof of record. Print media reaches easily customers in the niche market. Print media is trustworthy and tactile.
Online News Media Monitoring service keeps an eye on the websites of newspapers, television channels, news blogs, and journals for content related to your brand. We use search engines to identify your brand mentions, track your relevant coverage and code the data under respective metrics for generating intelligence reports.
Electronic media monitoring service provides the largest coverage of broadcast content worldwide. This system ensures that the latest information reaches the spectators. We retrieve and record related news clips and media mentions of your brand for analyzing the trend and reach in the global market.
Social Media Monitoring service tracks social media such as Twitter, Facebook, YouTube, LinkedIn, and other social media for content related to your brand. Social media allows you to listen to the talk and intervene in the discussion around your brand.
Social media monitoring is not only about direct mentions or comments on your posts. It extends out to posts that mention your brand without tagging you. You can determine which segment of information is resonating. Every organization should stay tuned in social media's direction. Social Media Monitoring helps to create a better connection between the public and the organization.
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